How many of you have taken a survey at a trade show? Quite a few, I bet, with the premise of winning something along the lines of an iPad or Xbox. In the recently concluded Oracle OpenWorld 2012 event in San Francisco, Kroll Ontrack decided to do something a little different. Instead of feeding attendees with questions and the answers they can choose from, we handed attendees a blank sheet of paper asking them to vent a little. It’s surprising what you get when you allow a crowd of thousands the opportunity to gripe a little about their day-to-day jobs!
Kroll Ontrack, of course, is in the business of mitigating data loss, so our question was very simple: What would be the main obstacles in getting your data back in the event of a data loss event (think Hurricane Sandy)? Not much of a gambling man, I had confidently predicted that “cost” would undoubtedly be the frontrunner here. On the contrary, the top trends that emerged were:
- It’s complicated to recover from a backup
- Takes too long!
- No resources to support it
Keep in mind, the folks that are walking the show at Oracle OpenWorld are a very smart group of individuals. However, the compilation of the “vent session” pointed to something that Kroll Ontrack has verified on countless occasions. Backup processes and technology still leave a lot to be desired! As we’ve seen through our own experiences of providing data recovery services to businesses worldwide, organizations today are still struggling to optimize and get maximum use out of their backup infrastructure. There is no reason this should be complicated, and there is absolutely no reason it should take days to recover mission-critical data. I’m a fan of backup technology and have personally experienced the power of recovering something that I thought was permanently gone.
So where exactly is the gap? Upon talking to some of the very same users about what they would do to fix the problem, the term “automation” seemed to crop up abundantly. Automation in the backup world is the idea that the technology is protecting your mission-critical data behind the scenes (essentially with no manual intervention). And let’s be honest, most of us do not think about backing up our data until it’s literally gone! The same applies to organizations apparently!