You wouldn’t purchase a used vehicle without a Carfax report, why would you purchase data recovery without a Verifile report?
I recently purchased a used vehicle and couldn’t help but notice just how passionate the sales guy was about the clean Carfax report he was providing me. Carfax is of course a detailed vehicle history report that alerts the buyer to any costly hidden problems with the vehicle, and it has become a standard protocol report when buying a used vehicle. Upon inspecting the full details of Carfax, I felt a heck of a lot better about spending my money considering the vehicle had over 20,000 miles on it. I know a lot can happen to a vehicle in a 20K lifespan, so being able to make an informed decision around one of my higher monetary investments is always welcome. Needless to say, I bought the car and left wondering just how simple and transparent that Carfax report had made that sales guys’ job.
Now many of you are already probably scratching your heads and wondering “What does any of this have to do with data recovery?” If you recall my blog post titled “Data Recovery Wannabes, We’re on to you!” published in 2012, I made a very strong argument for transparency within data recovery companies so customers can make informed buying decisions. I view Carfax as the automobile industry’s disclosure to their customers, so why should a service such as data recovery be any different? After all, we’re in a business that involves highly secure or precious data. If you’re one of the smarter consumers not swayed by the promise of $100 recoveries, you already know that a proper and safe recovery service can be a tad expensive. All in all, don’t you deserve your own version of Carfax for data recovery? Before you invest any dollars, you have a right to know exactly what data is recoverable and what the state of that data is (Good, Fair or Poor).
Recently, Kroll Ontrack launched a Mac version of Ontrack Verifile, an easy to read online report that reveals the recoverability of files, helping Mac customers make informed decisions regarding data recovery. Verifile has been around for quite some time now and was originally developed for PC users. It is unique to Kroll Ontrack in that it is a small browser-based application that provides a complete listing of recoverable and non-recoverable files in an organized, easily searchable format. Verifile is Kroll Ontrack’s answer to Carfax. Why is a service such as Verifile important to you as a customer? Because you get:
- A complete and searchable listing of recoverable files.
- A clear status condition for each file: good, repairable or partial.
- Comprehensive results typically delivered in 24-48 hours.
- A familiar interface for viewing file and directory information.
- Quick and easy advanced filtering options to drill down and locate the results for a specific file or groups of files based on file type, date range, etc.
Knowing what you are getting prior to proceeding with a data recovery should be an industry standard, yet many companies advertise ‘free evaluations’ that don’t include a timely or full evaluation report or worse a very low cost recovery promise without knowing your data is recoverable. Why don’t all data recoveries companies have their version of a Carfax? My guess is because they don’t want you to know what they clearly do know, that data recovery is a game of chance with little predictability. Transparency is not a good thing for a data recovery wannabe because it dispels the notion that $100 recoveries are even possible. If you’re anything like me, I will certainly make it a point to always ask for my Carfax report when purchasing a vehicle. Will you ask for your Verifile report when you lose your data?