Public cloud services such as Microsoft Azure and Amazon Web Services will attract almost $70 million (£45 million) in spending globally through 2015.
This is according to a new report from International Data Corporation (IDC), published last week (July 21st).
Entitled Cloud Computing: The Essential Foundation of Industry Digital Transformation, the study forecast that approximately 45 per cent of this spending will occur within five key verticals – discrete manufacturing, banking, professional services, process manufacturing and retail.
It also predicted that the number of new cloud products will triple in the next four to five years, with what IDC calls “intelligent industry solutions” – sector-specific cloud platforms that offer big data, mobile and social functionality – driving the bulk of new opportunities in key verticals.
“The technological innovations and enabling capabilities unleashed by cloud have fostered new opportunities across the industries,” commented Eileen Smith, program manager for IDC’s Global Technology and Research Group.
“As a result, it is necessary for both technology vendors and buyers to recognise the industry drivers and barriers of cloud deployment,” she continued.
One such barrier may be the difficulty of data recovery from a public cloud environment.
According to a survey of UK companies carried out by Connected Data in April, almost one in five firms (19 per cent) have “no idea” how long it would take to recover data and resume business if one of their public cloud services went down.
A further 26 per cent admitted they did not fully understand the costs associated with data recovery from cloud and virtual environments.
When looking for data recovery services, look for one with a track record of success. Ontrack Data Recovery services has 40,000 data recovery stories to tell every year.