Third Party Tools and Analysis Tools

Use of Third-Party Tools

We have implemented following Analysis Tools and tools provided from Third Party Providers: 

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our Website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States of America.

Google Analytics

We use Google Analytics. The provider of this service is Google. Google Analytics enables the website operator to analyze the behavior  patterns of visitors to our Website. To that end, we receive a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. Google may consolidate these data in a profile that is allocated to the respective user or the user’s device. Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modelling approaches to augment the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that recognizes the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule, transferred to a Google server in the United States of America, where it is stored.

Data transmission to the United States of America is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Archiving period

Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 months. For details, please click the following link: https://support.google.com/analytics/answer/7667196?hl=en

Google Search Console

We use Google Search Console to technically monitor our website for errors. Google Search Console is a free service that allows us to monitor and manage our presence in the Google search index. In the Google search index, we get access to data and information that Google has about our Website. No user or tracking data is transmitted to Google from us. We only receive data from Google about our specific Website presence.

You can find more information about Google's terms of use and privacy policy on https://policies.google.com/ and additional information about search console on https://support.google.com/webmasters/answer/4559176?hl=en.

Google My Business

We operate a so-called Google My Business profile on Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are a resident of the European Economic Area or Switzerland, Google  is the data controller for your collected data.

Via Google My Business, we can advertise our  business to you.  Through Google My Business, you have the opportunity to contact us and rate our business, as well as upload photos related to us. Use of our Google My Business profile and its functions is your own responsibility. This includes the use of social and interactive functions (e.g., commenting, sharing, rating, direct messaging). When visiting and interacting with our Google My Business profile, Google also collects your IP address and other information that is present on your terminal device in the form of so-called “cookies”. The data collected about you in this context is processed by Google and may be transferred to countries outside the European Union. What information Google receives and how it is used is generally described by Google in its privacy policy: https://policies.google.com/privacy?hl=en.

If you wish to contact us via our Google My Business profile, please use the "Contact form / contacting us by e-mail". We use your data to answer your inquiry via Google My Business or to respond to your review. Beyond that, we do not process any further data from your use of Google My Business.

We use Google Ads. Google Ads is an online promotional program of Google. Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). We can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.

Data from Google Ads is transferred to Google in the United States of America.  Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense (not personalized)

We use Google AdSense, an ad embedding service provided by Google. We use Google AdSense in the “non-personalized” mode. Contrary to the personalized mode, the ads are not based on your previous user patterns and the service does not generate a user profile for you. Instead, the service uses so-called “context information” to choose the ads that are posted for you to view. The selected ads are based upon, for example, your location, the content of the website you are visiting at the time, or the search terms you are using. To learn more about the distinct differences between personalized targeting and targeting that has not been personalized by Google AdSense, please click on the following link: https://support.google.com/adsense/answer/9007336.

Please keep in mind that if Google Adsense is used in the non-personalized mode, it is possible that cookies are stored or comparable recognition technologies (e.g., device fingerprinting) are used.

Data from Google Adsense is transferred to Google in the United States of America.  Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

You have the option to autonomously adjust the advertising settings in your user account. To do so, please click on the link provided below and log in: https://adssettings.google.com/authenticated.

For more information about Google’s advertising technologies, please click here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

Google Conversion-Tracking

We use Google Conversion Tracking which is provided by Google. With the assistance of Google Conversion Tracking, we recognize whether the user has completed certain actions. For instance, we can analyze the how frequently which buttons on our Website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google uses cookies or comparable recognition technologies for identification purposes.

For more information about Google Conversion Tracking, please review Google’s data protection policy at: https://policies.google.com/privacy?hl=en

Google DoubleClick

We use features of Google DoubleClick which is provided by Google.

DoubleClick is used to show you interest-based ads across the Google Network. Advertisements can be tailored to the interests of the viewer using DoubleClick. For example, our ads may appear in Google search results or in banners associated with DoubleClick. To be able to display promotional content to users, DoubleClick must recognize the respective visitor so that it can allocate the websites visited, the clicks and other user pattern information to the user. To do this, DoubleClick deploys cookies or comparable recognition technologies (e.g., device fingerprinting). The recorded information is consolidated into a pseudonym user profile so that the respective user can be shown interest adequate advertising.

For further information on how to object to the advertisements displayed by Google, please see the following links:

https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Google Web Fonts

We use Web Fonts provided by Google. When you access a page on our website, your browser will load the required web fonts into your browser cache to correctly display text and fonts so that they are provided in a uniform way.

To do this, the browser you use will have to establish a connection with Google’s servers. As a result, Google will learn that your IP address was used to access this website.

If your browser should not support Web Fonts, a standard font installed on your computer will be used. For more information on Google Web Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

Adobe Fonts

We use Adobe Fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (“Adobe”). When you access pages of this website, your browser will automatically load the required fonts directly from the Adobe site to be able to display them correctly on your device so that they are provided in a uniform way. As a result, your browser will establish a connection with Adobe’s servers in the United States of America. Hence, Adobe learns that your IP address was used to access this website. According to the information provided by Adobe, no cookies will be stored in conjunction with the provision of the fonts.

Data transmission to the United States of America is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.adobe.com/de/privacy/eudatatransfers.html.

For more information about Adobe Fonts, please read the policies under: https://www.adobe.com/privacy/policies/adobe-fonts.html. Adobe’s Data Privacy Declaration may be reviewed under: https://www.adobe.com/privacy/policy.html.

Google Maps

This website uses Google Maps provided by Google.

To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States of America, where it is archived. We have no control over the data transfer. If Google Maps has been activated, Google has the option to use Google web fonts for the purpose of the uniform depiction of fonts. When you access Google Maps, your browser will load the required web fonts into your browser cache, to correctly display text and fonts. 

Data transmission to the United States of America is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on the handling of user data, please review Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “reCAPTCHA” (provided by Google. The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the Website. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google. reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.

For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en .

YouTube with expanded data protection integration

Our Website embeds videos of the website, YouTube. The website operator is Google.

We use YouTube in the expanded data protection mode. This mode ensures that YouTube does not store any information about visitors to this Website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network. As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.

After you have started to play a video, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube will be able to obtain information about this Website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud. Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, all of which are beyond our control.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

Legal Basis for Processing

All of the tools described in this Policy are based on legitimate interest pursuant to Article 6(1)(f) of the General Data Protection Regulation 679/2016 (“GDPR”) as we have an interest in understanding the commercial preferences of our Website users.  In certain circumstances, where an agreement has been entered, such legal basis will be based on consent, pursuant to Article 6(1)(a) of the GDPR, which consent may be withdrawn at any time.