Google has unveiled major changes to its cloud platform, with cuts to on-demand pricing and a new approach that blurs the distinction between infrastructure as a service (IaaS) and platform as a service (PaaS).
Its on-demand service is to be reduced by between 30 and 85 per cent. In addition to a simplified pricing structure, there will be cloud-based DevOps tooling, managed virtual machines for App Engine and real-time big data analytics with Google BigQuery, V3 reports.
The company is aggressively pricing access to its cloud platform resources against rivals such as Amazon Web Services, which regularly cuts prices as economies of scale enable it to do so.
Google is to reduce the cost of its Compute Engine virtual machine service by 32 per cent across all regions and classes.
The Cloud Storage service will be fixed at a consistent price, set at 2.6 cents per gigabyte in the US, while Google BigQuery analytics pricing is being reduced by 85 per cent.
“Cloud prices have dropped six to eight per cent annually since 2006, which is nice, but hardware costs have dropped by 20 to 30 per cent per year over the same period, because it is following Moore’s Law. We don’t think this gap should exist, so today, we’re taking a big step to bring the two closer together, and they will get even closer in future,” said Urs Holzle, senior vice-president for technical infrastructure at Google.
Sustained discounts have also been introduced to reward users for long term use of cloud resources, without the need to pay up front for a reserved instance.
Other announcements made by Google include the addition of Cloud DNS, enabling users to manage both their DNS infrastructure and virtual networking configuration from a single control point, the Google Console.
The company also unveiled a BigQuery analytics service, which enables users to ingest up to 100,000 records per second per table.
Recently, it was revealed that many companies are beginning to adopt cloud infrastructure as fears of implementation costs subside and data management advantages become apparent.